Former Newcastle United goalkeeper Steve Harper has called on owner Mike Ashley to invest in the team and engage with fans.
Harper spent 20 years at Newcastle as a player, only leaving in the close-season to join Premier League newcomers Hull City.
Few understand Newcastle United as well as him, and Harper – who has had first-hand experience of Ashley's reign – has urged him to reward the club's long-suffering supporters.
Newcastle last won a major trophy in 1969 and struggled last term, failing to build on their fifth-place finish in the 2011-12 season.
Ahead of his testimonial at St James' Park, Harper told The Telegraph: "The fans make the club tick, but they feel detached from it.
"Whenever the club has done well over, the fans have been on board. They have been fully behind their team, their club.
"I think their loyalty has been tested far too often in recent years. It's one of the great clubs, but it should be competing amongst the very best in Europe.
"It's getting harder and harder to break on to the top table and opportunities have been missed. We finished fifth a couple of years ago, but to sustain that you need investment in the team.
"If I had a message to Mike Ashley it would be to engage with the fans, to repair that relationship. It's not totally broken, but it doesn't just need a plaster on it, it needs to be fixed."
Harper is fully aware of the expectation placed on the Newcastle players by an expectant home crowd, and feels things could be even tougher this season.
"If things go well, it (playing for Newcastle) is the one of most amazing experiences you can have as a footballer playing in England," he said.
"When there is a good feeling, when the momentum builds, you swim with the tide and you feel unstoppable. But when things turn sour, when the club is divided, you're in a rip tide and it's incredibly hard.
"The fans are demanding, even under (Kevin) Keegan and Sir Bobby Robson, they'd get restless if you weren't winning at half-time, but all they really demand is you put a shift in.
"They are working class people who want to see players put in the same shift they do in the week to put money in their pockets."
|Leganes 0 Real Madrid 1: Asensio´s late goal lifts pressure on Zidane in Copa quarter-final|
|Toulalan follows Gourvennec out of Bordeaux|
|Dortmund´s Durm suffers torn ankle ligaments|
|Chelsea send Nathan to Belenenses on loan|
|Chelsea in talks over deal for Roma full-back Emerson|
|Gravel for breakfast but no worms on Dyche´s menu|
|Dybala is no Messi - Laudrup thinks comparisons are unfair|
|Dortmund leave Aubameyang out amid Arsenal links|
|Koulibaly would stay at Napoli ´forever´|
|Neymar´s PSG contract has no release clause, lawyer claims|
|Robben relaxed over Bayern contract talks as other clubs circle|
|Henderson returns to Liverpool training|
|Football´s biggest release clauses - Pique joins Messi, Ronaldo and LaLiga´s big boys|
|No offers for Evans yet, says West Brom boss Pardew|
|Stafylidis seals Stoke switch|
|Worry about your own team - Dortmund slam Wenger´s Aubameyang pursuit|
|Praet denies agreeing deal to join Juventus|
|No BBC for Real Madrid´s Leganes clash|
|Stoke close to Stafylidis signing|
|Brisbane Roar 3 Perth Glory 2: Holman settles five-goal thriller|
|Gourvennec leaves Bordeaux after seventh defeat in eight games|
|Pique agrees new long-term Barcelona contract|
|Wenger rules out Ozil sale as talks continue over Wilshere deal|
|Sanchez-Mkhitaryan deal close, says Wenger|
|Meunier blasts ´disgraceful´ PSG fans after Neymar boos|
|Pique demands better at Camp Nou after Espanyol ´insults´|
|Schweinsteiger re-signs with Chicago Fire for 2018|
|Juve trying everything to sign Can, says Marotta|
|Rooney convinced me to join Everton – Walcott|
|Simeone: Sevilla deserved their win|
|Conte calls for VAR improvements|
|Neymar not angered by PSG whistles - Silva|
|FA Cup Review: Wigan dump Bournemouth out, nine-man Chelsea scrape through|
|Valverde rues Barca profligacy in Espanyol defeat|
|Chelsea 1 Norwich City 1 (aet, 5-3 pens): Hazard and Caballero seal Blues progression|
|No generosity from Neymar as Cavani waits to make PSG history|
|Neymar sets Ligue 1 landmark with staggering individual display|
|Espanyol 1 Barcelona 0: Melendo ends unbeaten run|
|Paris Saint-Germain 8 Dijon 0: Neymar hits four as Cavani levels Ibrahimovic record|
|Atletico fan in ´serious condition´ after being stabbed before Sevilla game|
|Atletico Madrid 1 Sevilla 2: Montella´s men stage dramatic first-leg comeback|
|Lukaku will score 30 goals for Man Utd this season, predicts Yorke|
|Liverpool loan Grujic to Cardiff|
|Mbappe: More to come from Neymar & Cavani partnership|
|Messi the greatest ever despite no World Cup win, insists Di Maria|
|Villa determined to earn place in Spain´s World Cup squad|
|Walcott swaps Arsenal for Everton|
|You even learn from Guardiola at home - Otamendi lauds Pep impact|
|Otamendi pens Man City deal to 2022|
|Neymar leads tributes to retiring Ronaldinho|
|Ronaldo must focus on playing - Zidane sidesteps exit talk|
|Zidane still an idol for James despite ´sad´ Madrid exit|
|Stoger will stay at Dortmund if ´everything fits´|
|Bordeaux´s Malcom facing disciplinary action over social media video|
|Ronaldinho retires – The greatest Brazilians to play for Barcelona|
|Athletic reward Williams with contract until 2025|
|Jones taking unlikely inspiration from City in United´s title pursuit|
|Moyes unaware of Chelsea interest in Carroll|
|Verdi wants Bologna stay amid Napoli links|
|Ronaldinho retires – A shining light of Brazil´s 2002 World Cup-winning team|
|Ronaldinho retires – a World Cup and Ballon d´Or among Brazil great´s prizes|
|World Cup glory and Bernabeu magic - Ronaldinho´s best moments for Barca and Brazil|
|Ligue 1 Review: Balotelli at the double as Payet shines and Malcom toils|
|Pato still dreaming of World Cup selection|
|FA Cup Review: Iheanacho makes VAR history, kit confusion reigns|
|2016-17 UEFA Study: PSG, Man City drive record-breaking spending|
|Conte packing in homework as Chelsea games stack up|
|2016-17 UEFA Study: Manchester United record highest revenue but largest debt|
|2016-17 UEFA Study: The headlines in transfers, wages and revenues|
|Iheanacho scores English football´s first VAR goal|
|Materazzi not surprised by Coutinho transfer fee|
|Ronaldinho retires - Brazil and Barca great plans 2018 farewell|
|Koziello swaps Nice for Cologne|
|Simeone ready to unleash Costa and Vitolo alongside Griezmann|
|Lambert ´never thought´ he would return to Premier League|
|Wenger ´very aggressive´ towards referee Dean, says FA report|
|Reported Arsenal target Malcom starts for Bordeaux vs Caen|
|Valverde not making big deal of Dembele´s latest Barca blow|
|Arsenal will have a ´hard time´ signing Malcom|
|Ronaldo and Madrid nominated for Laureus awards|
|Nantes´ Diego Carlos brands Chapron clash ´historic´|
|This is not important - Conte unconcerned if substitutions upset Hazard|
|Conte ´doesn´t think´ Chelsea have pursued Sanchez|
|Emery hints at Neymar return against Dijon|
|Mkhitaryan key to United-Sanchez deal, claims Raiola|
|Tevez: CSL spell was a holiday|
|Mignolet considering Liverpool future|
|Fred waiting for Guardiola call amid Man City speculation|
|Inter confident but patient over Rafinha|
|Giggs had counselling after Old Trafford exit|
|Neville: Mourinho would happily swap Mkhitaryan for Sanchez|
|Man United becoming Pogba´s team – Mourinho|
|Can ´talking with everyone´ but hints at Liverpool stay|