Shane Long has completed a switch to Southampton, signing a four-year deal just seven months after leaving West Brom to join Hull City.
The Republic of Ireland striker moved to the KC Stadium in January, for a fee reported to be in the region of £6million.
However, after scoring four goals in 15 league appearances for Steve Bruce's men, Long has been snapped up by a Southampton side eager for reinforcements following the departures of several star names.
While the fee paid for Long has not been disclosed, the south-coast outfit are reported to have parted with £12m for the 27-year-old.
Southampton boss Ronald Koeman expects Long to complement another of his close-season signings, Graziano Pelle.
"Shane is a very good player. As a striker, he's different to Graziano Pelle, which is something we needed," Koeman told Southampton's official website.
"He brings ambition and a great mentality - he's always running and always working, and he's very down-to-earth. He's a great person, and we need that type of player.
"He brings a lot of experience to our squad because he's already played at Premier League level for a few years. He knows what we need at this level, and he can show that to our younger players as well."
Long revealed he had been surprised by initial news of Southampton's interest.
"I'm delighted. This came out of the blue for me but once I'd come and had a look at the training facilities and met the manager, it seemed like the right decision for me and my family," he explained.
"It was a hard decision for me to make, but when you come down to Southampton you see how big a club it is and how well set up it is.
"In theory it's a very good move for me, but all the hard work starts tomorrow when I get on the training pitch because I have to prove my worth."
Earlier on Thursday, Hull boss Steve Bruce acknowledged his club had little option but to sell when offered the chance to make a healthy profit on Long.
Bruce told the Hull Daily Mail: "We'd not been looking to sell Shane but it's a fantastic offer and we've decided to accept it.
"The challenge is always to become bigger and better and this money will be put towards strengthening again.
"Whether you are Cristiano Ronaldo or Lionel Messi, everyone in football has got their price.
"Myself and the owners didn't want to lose Shane but we accept it's a very good offer, especially when you consider what we paid in January."
|Neymar confirmed wish to leave Barcelona at Messi´s wedding, says Xavi|
|De Bruyne: Man City, United fighting for title|
|Wilshere will get Premier League chance – Wenger|
|Giroud: I got lucky with Red Star winner|
|Montella urges fans to ´stand by´ Milan after San Siro boos|
|Koeman admits he could be sacked by Everton|
|Everton 1 Lyon 2: Koeman feeling the heat, while Williams brawl overshadows spectacle|
|AC Milan 0 AEK Athens 0: Frustration mounts for Montella in dour draw|
|Giroud promised special winner, Wenger reveals|
|Former Croatia striker Klasnic undergoes third kidney operation|
|Red Star Belgrade 0 Arsenal 1: Giroud´s special winner lights up drab encounter|
|Shakespeare: Leicester will ´pull away´ from Premier League danger|
|Robben yet to hold talks over new Bayern Munich contract|
|Bilic denies West Ham have discipline problem|
|Benteke progressing ´ahead of schedule´|
|Ancelotti to Leicester unlikely, says Clement|
|Dyche not aware of any approach amid Leicester speculation|
|I love you, take my watch! – How Arnautovic earned a special gift from Mourinho|
|´Surprised´ Appleton calls for Foxes focus after Shakespeare sacking|
|Brighton boss Hughton feels ´unacceptable´ behaviour remains in football|
|Benzema ´very happy´ at Real Madrid amid Arsenal rumours|
|Azpilicueta admits to low mood in Chelsea camp|
|Bacca: I played for the worst AC Milan in history|
|Aluko ´100 per cent´ in England contention, says interim boss|
|Injured Napoli striker Milik hints at loan move|
|Dortmund not expecting Reus exit|
|Neymar plans to emulate Messi by mentoring Mbappe|
|Mourinho still unclear on fitness of Pogba and Fellaini|
|Heynckes happy with Muller form|
|Kane describes Ronaldo as ´role model´ following shirt swap|
|PSG star Mbappe: Monaco need time|
|I have full support of Everton board, claims Koeman|
|Wilshere: Arsenal´s character can´t be questioned|
|No-one can compete with Messi – Bartomeu|
|Man United risk losing identity under Mourinho – Bellamy|
|Valverde hopes Messi scores 200th European goal this season|
|Stop worrying about Chelsea – Conte hits back at Mourinho|
|Roma better than Chelsea, says Nainggolan|
|Basel coach Wicky demands more focus|
|Heynckes calls for patience from Bayern´s reserve stars|
|Emery calls for PSG improvement despite perfect start|
|Pique handball instinctive, says Barcelona boss Valverde|
|Dzeko was born to score – Di Francesco|
|Lemonis rues Olympiacos collapse against 10-man Barca|
|Rodgers: Individual class inhibiting Celtic|
|David Luiz experiment failed, admits Conte|
|Allegri not impressed despite crucial win|
|Svilar risks a lot – Mourinho was aware of Benfica youngster´s shortcomings|
|We played better against Atletico – Hazard|
|Job done for Mbappe and PSG after another big win|
|Simeone maintains ´absolute´ belief in Atletico despite Qarabag draw|
|CSKA Moscow 0 Basel 2: Xhaka, Oberlin do the damage|
|Juventus 2 Sporting CP 1: Late Mandzukic intervention saves wasteful Bianconeri|
|Bayern Munich 3 Celtic 0: Hoops outclassed on Heynckes´ return to Europe|
|Chelsea 3 Roma 3: Hazard brace rescues Conte´s men after Dzeko double|
|Anderlecht 0 Paris Saint-Germain 4: Mbappe takes one record as Cavani closes on another|
|Barcelona 3 Olympiacos 1:Ton-up for Messi as Pique sees red|
|Benfica 0 Manchester United 1: Rashford goal settles poor game after woeful Svilar error|
|Messi joins Ronaldo in European 100-goal club|
|Good results are on the way in the league - Salah|
|Algeria restore Madjer to the helm|
|Griezmann eyes qualification despite Atleti´s Qarabag stumble|
|FA chief Glenn denies Aluko´s ´bordering on blackmail´ claim|
|Mbappe surpasses Kluivert as Champions League´s highest-scoring teenager|
|Ozil is a warrior - Pires sympathises with Arsenal star|
|Benfica teen Svilar breaks Casillas´ Champions League record against Man Utd|
|Balotelli can improve even more - Favre|
|It was special to face role model Modric, says Winks|
|Robben named for Champions League century|
|You can´t question Arsenal´s character - Wenger hits back at Deeney|
|Qarabag 0 Atletico Madrid 0: Simeone´s side in trouble after shock draw|
|Guardiola´s Catalonia stance dismissed by Spanish minister|
|Oldham appoint Wellens over Scholes, Seedorf|
|FA apologises over Sampson remarks to Aluko and Spence|
|Montella willing to accept ´exaggerated´ Milan criticism|
|Napoli confirm Insigne adductor strain|
|Urawa Reds 1 Shanghai SIPG 0 (2-1 agg): Rafael Silva books Al Hilal decider|
|Not a tragedy if Italy miss World Cup, says Zola|
|Hummels: Bayern players contributed to Ancelotti´s sacking|
|Dzeko considers Chelsea among Champions League contenders|
|Cavani doesn´t need to be friends with Neymar|
|Ozil and Sanchez committed to Arsenal, Mertesacker claims|
|Don´t stress it - De Bruyne relaxed over initial Man City contract talks|
|Nagelsmann´s path will lead to Bayern, says Heynckes|
|Stones satisfied with strong Manchester City showing|
|Redknapp: Spurs boss Pochettino could manage Real Madrid|
|That will be hard to beat – Klopp revels in record win|
|Spurs showed they can compete with elite - Pochettino proud after Madrid draw|
|Ballon d´Or? We all know Messi is best, says Valverde|
|He´s getting better – Zidane backs Benzema|
|Napoli star Insigne unsure if he´ll be fit to face Inter|
|Manchester City can win Champions League, says Napoli boss Sarri|
|Berizzo plotting Sevilla´s revenge after Spartak Moscow humiliation|
|Porto boss Conceicao defends Casillas omission|
|We know it´s difficult now, admits Dortmund boss Bosz|
|It´s tough but it´s not over - Van Bronckhorst|
|Monaco know it will be difficult to qualify now, says Sidibe|
|I don´t know what happened - Sarri bemused by Napoli´s slow start|
|We are growing consistently, insists upbeat Zidane|