Arsenal and Manchester City have both stressed the importance of getting their campaign off to a winning start in Sunday's Community Shield.
The season's traditional curtain-raiser at Wembley represents a chance for clubs to clinch some silverware, while fans are afforded the opportunity to see any new signings in competitive action for the first time.
Manchester City, victors over Chelsea two years ago at Villa Park, have recent experience of the occasion, but Arsenal's last outing came back in 2005, on the back of their FA Cup triumph earlier that year.
That proved to be the London club's last piece of silverware for nine years, that barren run ending in May with a 3-2 extra-time success over Hull City to secure a fifth FA Cup title under Arsene Wenger.
City, though, are riding the crest of an even bigger wave after regaining the Premier League title that they had lost to bitter rivals Manchester United the season before.
It provided a glorious climax to Manuel Pellegrini's first season in charge and the Chilean has underlined how seriously he and his squad are taking this weekend's clash.
"It is not a friendly match," he said. "It is an important game against an important team in Arsenal.
"Maybe both teams, Arsenal and our team, do not arrive in our best moment because both have a lot of players who have just arrived from the World Cup but I think it will be a very good game and important for both teams to win it."
Pellegrini revealed that new loan signing Frank Lampard would not play any part in the match following his arrival from New York City, while a host of players - including former Arsenal man Bacary Sagna - only joined up with the squad on Monday.
"Frank Lampard is not ready to play," he said. "All the [other] players who arrived on Monday, [Martin] Demichelis, Vincent Kompany, Pablo Zabaleta, Sagna, Fernandinho and [Sergio] Aguero, they have a special pre-season this week and next week."
Wenger bolstered his ranks with the high-profile addition of Alexis Sanchez during the transfer window, and the Frenchman is likely to put out a similar side to that which lost 1-0 to Monaco in the Emirates Cup last weekend.
"[The squad will be] completely similar [to Monaco] unless we buy someone before Sunday," he said.
"It's exciting for us to go back to Wembley. Ideally you want to start strong.
"We are not maybe ready physically but we should be better on Sunday. It's a good test, good to play Manchester City because they are an interesting opponent."
|Coach: A. Wenger|
for Y. Sanogo 46'
for A. Sánchez 46'
for L. Koscielny 46'
for J. Wilshere 68'
for Santi Cazorla 70'
for A. Ramsey 86'
|Xhaka like Petit, claims Wenger|
|Coric: I was a medical away from joining Liverpool|
|Pasalic keen to put injury troubles behind him at Milan|
|Guardiola delighted with Sterling form|
|Rooney should retire from England duty - Shearer|
|Hazard can ´decide´ the title - Ivanovic|
|Allardyce hails ´outstanding´ Antonio|
|Belgium can make history - Henry|
|Nice president: Call Balotelli and tell him we need a striker|
|Modric would like to see out career in Madrid|
|Geromel replaces Caio in Brazil squad|
|Mustafi: Ozil convinced me to join Arsenal|
|Pardew confirms ´one or two´ more signings|
|MLS Review: Kaka brace denies NYC top spot, Timbers beat Sounders|
|Mihajlovic: I won´t waste anymore breath on Maksimovic|
|Okon named Central Coast Mariners coach|
|´Special´ Rashford will get chance - Rooney|
|Injury forces Schurrle out of Germany squad|
|Burke snubs Premier League interest to join RB Leipzig|
|Guardiola: Nasri has a future at City, if he wants it|
|Klopp confident ´all will be good´ with Sturridge|
|Emery confident PSG will bounce back|
|Athletic may strengthen squad - Valverde|
|Fabregas dismisses exit rumours, committed to Conte and Chelsea|
|De Boer encouraged as Inter´s wait continues|
|Barca ´strengthened´ by Luis Enrique´s 100th win|
|Fekir to undergo knee operation|
|Monaco 3 Paris Saint-Germain 1: Ligue 1 champions suffer early loss|
|Aguero facing possible Manchester derby ban|
|Athletic Bilbao 0 Barcelona 1: Rakitic strike extends Barca´s strong start|
|West Ham´s Antonio handed first England call-up|
|Guardiola ´so optimistic´ after Man City´s perfect start|
|Inter 1 Palermo 1: Icardi gets De Boer´s men off the mark|
|Credit Guardiola for boost in form, says Sterling|
|Manchester City 3 West Ham 1: Hosts stay perfect under Guardiola|
|Cavani won´t return to Napoli - De Laurentiis|
|Pulis puts 48-hour deadline on Berahino future|
|Zaza awaits ´new adventure´ at West Ham|
|Karanka open to transfer ´surprises´ after strong Middlesbrough start|
|Dost completes Sporting move|
|Allardyce wanted N´Zonzi for England|
|World Cup could be expanded - Infantino|
|West Brom 0 Middlesbrough 0: Booed Berahino benched for dour draw|
|Gyan´s ´destiny´ in England, Sunderland return an option|
|Zidane wanted Pogba and Madrid are weaker without him - Raiola|
|Juventus end Matuidi pursuit|
|´He´s freaking amazing!´ - Balogun hails Dortmund´s Dembele|
|Thohir thrilled as Inter confirm Joao Mario signing|
|Fabinho expects Monaco stay despite Manchester United links|
|Infantino has Blatter wine cellar removed as part of FIFA reform commitment|
|West Ham seal Zaza loan|
|Joao Mario posts heartfelt thanks to Sporting after record-breaking Inter move|
|Aguero: I´m not competing with Ibrahimovic|
|Mihajlovic: Maksimovic is dead to me|
|Risdon replaces Wright for Socceroos|
|MLS Review: DC United in goal-fest, Impact stun Toronto|
|Schmeichel to undergo surgery|
|Milik revels in ´dream´ brace as he ignores Higuain shadow|
|Rossi to join Celta Vigo|
|Ayestaran: Barcelona target Alcacer unable to compete|
|Simeone: Winless Atletico must remain calm|
|Griezmann: Atletico must improve or face relegation fight|
|Sterling ´feels the love´ at City - Guardiola|
|Stones glad he did not end up at Chelsea|
|James impact earns Zidane´s praise|
|Montella bemoans AC Milan´s indiscipline|
|Leganes 0 Atletico Madrid 0: Returning Griezmann fails to inspire turgid visitors|
|Everton fan passes away after taking ill at Goodison Park|
|Napoli 4 AC Milan 2: Milik and Callejon at the double against Montella´s nine men|
|Aubameyang eyes Lewandowski duel|
|International break timely for Hull recruitment - Phelan|
|Real Madrid 2 Celta Vigo 1: Late Kroos strike saves hosts|
|Mourinho worry over Fellaini back injury|
|Allegri marvels at ´exceptional´ Khedira|
|Mourinho promises more chances for matchwinner Rashford|
|We didn´t play our best - Tuchel|
|Rashford: Setbacks part of football|
|No hiding, Arsenal want the title - Cech|
|Hull City 0 Manchester United 1: Rashford´s late show thwarts Phelan´s battlers|
|Bamford nearing Burnley loan|
|Leicester proved they are still one of the best - Guidolin|
|Pardew stands by unsettled Zaha|
|Koeman sympathises with Hughes´ frustration|
|Lazio 0 Juventus 1: Khedira nets again as Allegri´s men prevail|
|Moyes defends Pickford after late howler|
|Conte: Hazard can still improve|
|Hughes bemoans confusion over new refereeing directives|
|Howe regrets Bournemouth caution|
|Home draw leaves Puel frustrated|
|´A goalscorer never forgets´ - Ranieri thrilled as Vardy returns to form|
|Derby sign Vydra from Watford|
|Wenger flags imminent arrival of Mustafi, Perez|
|Crystal Palace 1 Bournemouth 1: Dann late show denies Cherries|
|Southampton 1 Sunderland 1: Pickford howler costs Black Cats two points|
|Chelsea 3 Burnley 0: Hazard shines in dominant win|
|Everton 1 Stoke City 0: Joy for Koeman at Given´s expense|
|Leicester City 2 Swansea City 1: Vardy and Morgan give champions first win|
|Watford 1 Arsenal 3: Sanchez inspires Gunners´ first win of the season|
|Borussia Dortmund 2 Mainz 1: Aubameyang double seals winning start for Tuchel´s men|
|Klopp defends benching Sturridge|
|Pochettino satisfied with Liverpool draw|
|Milner: Liverpool didn´t do enough after leading|
|Lahm ready to run the hard yards for Ancelotti|
|United have the fear factor back - Shaw|
|Tottenham 1 Liverpool 1: Rose denies Klopp´s men victory|
|Donnarumma called up as Ventura turns to youth|
|´Unique, exceptional work´ - Luis Enrique hails departed Bravo|
|Luis Enrique won´t rule out Munir exit|
|Portugal´s powerhouses divide to conquer once more|
|Ter Stegen, Mascherano in Barcelona squad for Athletic clash|
|Guardiola passion infectious, says Bravo|
|Palermo confident of Balotelli deal|
|Bayern are free of Guardiola´s chains, says Scholl|
|Ronaldo: I´ll be back in no time|
|Colombia name squad for Venezuela, Brazil qualifiers|
|Pellegrini becomes Hebei China Fortune coach|
|Klopp has ´no doubt´ over Henderson´s Liverpool future|
|Lallana understands questions over Liverpool displays|
|Real Salt Lake 2 Colorado Rapids 1: Movsisyan at the double|
|Wenger insists Perez and Mustafi are not panic buys|
|Ranieri confident of Vardy resurgence|
|Atletico send Jota on loan to Porto|
|Mourinho not rushing ´super´ Mkhitaryan|
|Bayern to meet Augsburg, Dortmund face Union in DFB-Pokal second round|