James Tomkins has called on his team-mates to arrest their lean spell in front of goal and move West Ham clear of the relegation zone.
Sam Allardyce's side have drawn blanks in four of their six Premier League fixtures this season, the latest of which came in Saturday's 1-0 loss away to Hull City courtesy of Robbie Brady's first-half penalty.
West Ham now sit just outside the bottom three in 17th position, having taken just four points this season.
The loss of transfer-window signing Andy Carroll to injury has been a contributing factor in the club's profligacy in front of goal, but defender Tomkins believes that the players have to take more responsibility for the team's lack of goals.
Speaking to the Daily Star, he said: "Andy Carroll is a good player and his record speaks for itself, but we have a lot of ability in the side.
"We have good strikers and on their day they will play well against anyone, but we just have to sort out that aspect of our play as we are not scoring enough.
"We are maybe down on our luck a little because things aren't going for us but you have to earn your luck. We just have to keep working hard."
West Ham's loss to Hull came in controversial circumstances, with Brady going down under an aerial challenge from Joey O'Brien in the box despite minimal contact, leading to the winning goal from the spot.
The away side were further incensed in the second half when they saw their own penalty appeal turned down despite Jake Livermore appearing to handle the ball in the area.
But Tomkins refused to blame referee Kevin Friend for the loss and admitted that he and his team-mates must accept responsibility.
He added on the club's official website: "The lad's gone down from Joey's challenge and he's bought the foul really. The referee has fallen for it and it's one of those things.
"We can't blame the referee though, we've got to look at ourselves and work hard this week.
"From the penalty onwards on we looked the better team. We could have scored - we created a lot of chances - and we might have had a penalty ourselves, but the decisions have gone against us."
|Falcao scores as Monaco return ends in defeat to Fenerbahce|
|Southampton overcome Twente, Asoro stars for Sunderland|
|Man City must adapt to Guardiola tactics quickly - Denayer|
|Chelsea and Leicester to play in EFL Trophy as five Premier League clubs refuse|
|Tolisso pulls plug on €37.5m Napoli move to stay at Lyon|
|Ancelotti shrugging off Guardiola´s shadow|
|Uruguay international Lodeiro swaps Boca for Seattle|
|Ibrahimovic will bring United back to where they belong - Larsson|
|Transfer speculation frustrates Aubameyang|
|Willian ready for ´toughest Premier League season in history´|
|Astana 1 Celtic 1: Griffiths hits late equaliser|
|De Laurentiis feels betrayed by Higuain swapping Napoli for Juventus|
|Costa: Chelsea cannot be any worse than last season|
|Wilshere: Xhaka can hold Arsenal midfield together|
|Pato signs four-year deal with Villarreal|
|Higuain sets sights on Champions League after Juventus move|
|Lazio snap up Immobile from Sevilla|
|Batshuayi worth the money, insists Cahill|
|Arnautovic signs new Stoke deal|
|Smith leaves Liverpool for Bournemouth|
|Barcelona insist Arda Turan will stay|
|Andre Gomes: Barcelona suit my identity better than Real Madrid|
|Niersbach to appeal FIFA ban|
|Barcelona agree Mascherano renewal|
|Fernandinho can play in 10 positions - Guardiola|
|Reading´s kit launch is out of this world|
|Ben Arfa: I do not want to be PSG´s star player|
|FA Cup to trial fourth substitute|
|We want Balotelli and he wants us, says Besiktas chief|
|Crowd welcomes Higuain as he arrives for Juventus medical|
|Guardiola warns Man City stars: If you´re not fit, danger is coming|
|Mkhitaryan prepares to prove himself at United|
|Cavani: No pressure replacing Ibrahimovic|
|Wenger vows to keep transfer plans ´secret´ after Lacazette snub|
|Brannagan open to Championship loan move|
|Wenger wants to sign Mertesacker replacement|
|Ancelotti: Bayern´s transfer business done|
|Brisbane Roar sign former Danish international Kristensen|
|Verratti, Luiz missing for PSG|
|Sounders part ways with foundation coach Schmid|
|Mane turned down Manchester United for Liverpool|
|Zidane on Pogba: Until August 31, anything can happen|
|Mkhitaryan driven by father´s death|
|Inter rejected Napoli offer for Icardi, says president|
|Clichy: City fighting fit after Guardiola pizza ban|
|Everton and Burnley win as Hull are held|
|Ajax held by PAOK after Cillessen howler|
|Conte left frustrated by ´crazy´ money in transfer market|
|Neymar makes Barcelona case to Gabriel Jesus|
|Rostov comeback twice for Champions League draw with Anderlecht.|
|Arsenal defender Mertesacker set for lengthy lay-off|
|Conte not selling ´fantastic´ Matic|
|Ibrahimovic keen on MLS and Beckham´s Miami project|
|Neymar: I play for Messi, he´s the man|
|Barcelona reveal details of Andre Gomes deal|
|Suarez bullish over Barcelona prospects|
|Ajax claim Napoli keen on Milik to replace Higuain|
|Totti labels Higuain´s Juventus move ´a disaster´|
|Juventus confirm Higuain deal|
|Pato to Villarreal ´in the final stage´|
|PSG sign Lo Celso|
|Muller: Beating Dortmund will be more fun this season|
|Juventus sign Higuain from Napoli for €90m|
|Pastore: I´m like God in Paris|
|Injured Lanzini out of Olympics|
|Allegri unperturbed by Higuain fee|
|Menezes replaces Bento at Cruzeiro|
|Sporting rejected major bids from Inter and Liverpool for Joao Mario, claims father|
|Pochettino pleased by Tottenham despite Juventus defeat|
|Eriksson: Allardyce the right man for England|
|Mourinho makes United train after stepping off plane from China|
|Hazard can still match Messi, says Pedro|
|Pjanic shows there is life at Juve, with or without Pogba|
|Juventus 2 Tottenham 1: Benatia bags win for Serie A champions|
|Dembele: I am not the Bundesliga´s next superstar|
|Lyon claim €35m Arsenal offer for Lacazette rejected|
|Donnarumma dreaming of Milan captaincy as he eyes long-term stay|
|Robson: Ibrahimovic can match Van Persie´s first year at United|
|Rooney should remain England captain - Eriksson|
|Emery wants new striker at PSG|
|Santos accept Juventus bid for Gabriel|
|Eriksson expects Sweden to try and tempt Ibrahimovic out of retirement|
|Spurs signing Janssen almost quit|
|Leicester stay best for Mahrez - Ranieri|
|Allardyce to take Mourinho cue on Rooney|
|Ings ready to outdo big-money signings|
|Henderson optimistic over Liverpool campaign|
|Allardyce hardened to the challenge of England post|