Everton manager Roberto Martinez has urged fans to trust the club amid lingering rumours that Leighton Baines could depart Goodison Park.
The England international has been linked with a move to Premier League champions Manchester United for several transfer windows, with Everton managing to reject those overtures so far.
However, speculation has circulated that Baines has failed to agree a new contract with the Merseyside outfit and could reunite with David Moyes in January.
But Martinez allayed those fears and insisted Everton are looking to strengthen their squad and not weaken it by selling one of their key performers.
"I always said we will always work extremely hard on a daily basis to get stronger," he said.
"That means looking after the players who are playing well, and working hard on the recruitment side to improve the squad.
"When there is anything to tell the fans they will be the first to know, now is a time to trust the squad and that we're doing the right things.
"It's not the right time to speak about those situations. Leighton has had a massive role this season and we want that to continue."
Everton have amassed 18 points from nine Premier League matches this season, and have lost just once in the league, leaving them sixth in the table.
And Martinez feels that while Everton cannot compete with the top sides on a financial level, they can still be a challenger for the title in the long term.
"You always work towards that (the title)," he continued. "It could take seasons, remember there is a huge difference between a group of teams who work at a huge financial level.
"I believe in football it's not all about finances, we're not financially fighting with these teams but I do believe with the characters we've got a big club and one day we can challenge.
"But it will take time to bridge that gap."
Everton continue their Premier League campaign when they welcome Tottenham to Goodison Park on Sunday.
|Coach: Roberto Martínez|
for K. Mirallas 63'
for L. Osman 63'
for R. Lukaku 86'
|Celtic snap up United teenager Janko|
|Beauvue passes Lyon medical|
|Roma bring in Falque|
|Coates completes permanent Sunderland switch|
|Vallecano to make charity donations from shirt sales|
|Angella commits to Watford|
|Gundogan pens new Dortmund deal|
|Juve reject €80million Barca offer for Pogba, says Marotta|
|Ruiz seals permanent Villarreal move|
|Mourinho respects Cech´s decision to quit Chelsea|
|Claridge excited by potential Pearson successors|
|Miranda completes Inter switch|
|Blind takes over as Netherlands coach|
|Mourinho: Premier League tougher to win than ever|
|Hamburg make Holtby move permanent|
|Southampton terminate Osvaldo contract|
|BREAKING NEWS: Swansea swoop for Eder|
|Abbiati extends Milan stay|
|Cruyff: Barcelona have lost their values|
|Vydra seals Watford move|
|Ambitious Clyne targets trophy haul with Liverpool|
|Claridge: Off-field incidents cost Pearson his job|
|Clyne becomes Liverpool´s sixth close-season signing|
|Imbula leaves Marseille for Porto|
|FIFA chief Blatter challenges critics to prove corruption claims|
|Distin joins Bournemouth|
|Bayern seal Costa deal|
|Arsenal confirm Diaby departure|
|Blatter to miss Women´s World Cup final|
|Bogdan sets sights on being Liverpool number one|
|Danilo eager to get started at Real Madrid|
|Leicester´s Wood joins Leeds|
|Porto confirm Atletico move for Martinez|
|Lloyd: Repetition key to netting penalty|
|Sheffield Wednesday job a ´dream´ for Carvalhal|
|´We played a complete game´ - Messi|
|Diaz upbeat despite heavy Copa loss to Argentina|
|Martino lauds Messi for selfless performance|
|Viviani makes surprise Verona switch|
|Estonian team wins cup match 31-0|
|No meeting with Arsenal has occurred - Vidal´s agent|
|United States 2 Germany 0: Ellis´ team reach World Cup final|
|Argentina 6 Paraguay 1: Messi leads Martino´s men to Copa final|
|UEFA Europa League Review: FK Zeljeznicar and FC Dacia Chisinau open with wins|
|UEFA Champions League Review: FC Pyunik make winning start|
|Sweden U21 0 Portugal U21 0 (aet, 4-3 on penalties): Carlgren the hero as Swedes claim Euro glory|
|Frankfurt capture Castaignos|
|Bastia face relegation over debt|
|Bahlouli makes Monaco switch|
|Pearson sacked by Leicester|
|Rekik set for Marseille switch|
|Ranocchia and Carrizo sign new Inter deals|
|Crespo handed Modena role|
|Cech reveals work permit prevented past Arsenal move|
|Ivory Coast cut coaching shortlist down to five|
|McCarthy satisfied with Mings sale|
|Heaton commits to Burnley|
|Bowyer: Rhodes and Gestede will not come cheap|
|Burton and Day depart West Brom|
|Mendilibar makes Eibar return|
|Milan agree to terminate Muntari contract|
|Copa final a dream come true for Sampaoli|
|CSKA Sofia demoted due to financial crisis|
|Wolfsburg warn off De Bruyne suitors|
|Kone: I want to prove I can cut it at Everton|
|West Ham v Lusitans: Bilic set for first game in charge|
|Millennium Stadium to host 2017 UEFA Champions League final|
|Ronaldo a ´possibility´ for Portugal´s Olympics squad|
|Liverpool should get rid of Sterling - Grobbelaar|
|Miranda arrives for Inter medical|
|Arsenal can challenge the best - Cech|
|Real star Bale can be better than Ronaldo, says Keegan|
|UEFA approves changes to FFP rules|
|Honduras v Mexico: Moreno´s injury may force Mexican rethink pre-Gold Cup|
|Hiddink was the wrong man for Netherlands - De Boer|
|Vargas: I was scoring with every shot at training|
|Zambrano red rocked Peru - Gareca|
|Paraguay to change tack against Argentina|
|Sampaoli thrilled with substitutes´ influence, applauds Peru|
|Martino rues Copa America date with former side Paraguay|
|Former Birmingham City player Thwaites among Tunisia victims|
|Chile 2 Peru 1: Zambrano´s red card helps hosts into Copa final|
|Thiago Silva: ´I didn´t even know the ball had hit my hand´|
|Ronaldinho set to sign for Antalyaspor|
|Jara ban reduced on appeal by one match|
|Hiddink leaves Netherlands post|
|Cresswell pens new five-year deal at West Ham|
|Koeman: No serious United bid for Schneiderlin|
|Barbados eliminated from World Cup qualifying after fielding ineligible player|
|Former Catania president admits buying matches|
|Jones agrees Manchester United deal|
|Argentina v Paraguay: Valdez hoping not to need another comeback|
|Milan seal Bertolacci signing|
|Cech grateful to Abramovich and Chelsea fans|
|UEFA Champions League Preview: Brotherly pride at stake as B36 play TNS|
|UEFA Europa League Preview: Tommasi set to aid La Fiorita qualifying bid|
|Cech leaves Chelsea to join Arsenal|
|Paulinho ends Spurs frustration with Guangzhou move|
|Sampdoria confirm Eto´o exit amid Antalyaspor talk|
|Garcia departs Espanyol ahead of expected Qatar move|
|Watford to delay Doyley decision|
|Schlupp agrees new Leicester deal|
|Schweinsteiger hints at Bayern stay amid United links|
|Bertolacci thrilled ahead of Milan move|
|Langerak leaves Dortmund for Stuttgart|
|Muniain extends Athletic contract|
|Youngsters to get chance on US tour - Van Gaal|
|La Liga chief hits out at Real Madrid over TV rights opposition|
|Villa confirm Wilkins as assistant manager|
|Dicks joins West Ham coaching staff|
|Heldt enters to jeers, exits to cheers|
|Paraguay pride has grown at Copa America - Aguilar|
|Van Gaal tight-lipped on De Gea|
|Bacca confirms Milan agreement|
|Weight of expectation on hosts Chile to benefit Peru - Gareca|
|MLS Review: Timbers thump Sounders thanks to Adi´s double|
|Dzeko ´would run to Roma´ - Pjanic|
|Peru won´t sit back - Sampaoli|
|Zenga: Cassano, Balotelli will not be joining Sampdoria|
|Victory to start A-League defence away to Adelaide|
|I want to play MLS ´at the peak of my career´ - Johannsson|
|Allegri: I like Isco and Oscar|