Nicolas Anelka scored a double as West Brom twice came from behind to earn a thrilling 3-3 draw at West Ham on Saturday.
Joe Cole opened the scoring inside the first four minutes for the hosts, only for Anelka to return to haunt former manager Sam Allardyce - who signed the Frenchman for Bolton Wanderers back in 2006 - with a brace that put West Brom in command.
Anelka's first goals for the Midlands club proved not to be enough to secure the points as the hosts launched a second-half fightback, substitute Modibo Maiga restoring parity as Ben Foster allowed the forward's tame effort to creep into the net and Kevin Nolan pouncing for his first goal since the opening day of the campaign.
But West Brom refused to lie down and secured a share of the spoils after 69 minutes, Saido Berahino's fine individual effort ensuring West Ham remain in the relegation zone, although the visitors could not find a late winner and are now nine without a league triumph.
Jussi Jaaskelainen returned to West Ham's XI in place of Adrian, while Berahino and Anelka led the line for West Brom in six changes made by interim head coach Keith Downing.
The visitors went close early on when Chris Brunt volleyed into the side-netting from James Morrison's cross.
However, they fell behind moments later, Joe Cole slotting home with a cool finish following neat link-up play with Kevin Nolan.
James Tomkins was forced off with a groin injury, and replaced by Guy Demel, and the switch seemed to give West Brom the initiative in possession as they dominated play.
However, it was the hosts who continued to create the better opportunities, Carlton Cole heading well over from a Matt Jarvis corner before Demel shot wide from point-blank range.
Mark Noble spurned another chance for West Ham as he curled a free-kick off target, and Allardyce's men were made to pay for their profligacy just five minutes before the interval when Anelka converted from Brunt's throughball to net for his sixth different Premier League club.
And Anelka capitalised on poor defending from West Ham in first-half injury time to score his second after the hosts had failed to clear Brunt's corner.
Maiga was brought on for Carlton Cole at the break and made an instant impact, testing the reflexes of Foster before finding the net in the 65th minute with a curling shot that crept under the England goalkeeper's body.
The turnaround looked to have been completed two minutes later when Nolan bundled the ball home for a Maiga knock-down to score only his second goal of the campaign.
But there was to be yet another twist in the tale, which came courtesy of England Under-21 international Berahino, who teased the West Ham defence before firing in off the post.
West Brom finished the contest the stronger of the two sides, Berahino hit the woodwork with a free-kick, but the visitors could not find a dramatic late winner.
|4||K. Nolan||57' 67'|
|Coach: S. Allardyce|
for J. Tomkins 11'
for C. Cole 46'
for J. Cole 83'
|Moreirense 1 Sporting Lisbon 4: Montero double keeps title hopes alive|
|Bournemouth 3 Bolton Wanderers 0: Howe´s men on the verge of the Premier League|
|Valencia 4 Granada 0: Hosts resume fourth place with thrashing|
|Turkish Super Lig Review: Besiktas back on top as Fenerbahce slip|
|Denis hit with five-game ban for dressing-room attack|
|Arabian Gulf League Review: Ajman relegated, Al Jazira close in on second|
|Zanetti: Icardi close to signing new deal|
|Pfaff hails Neuer´s consistency|
|Blanc: PSG can cope with physical demands|
|Bruce: Premier League must act on ticketing prices|
|Milan v Genoa: Off-field problems dominate build-up for Inzaghi´s men|
|Juventus v Fiorentina: Champions seek derby reaction with title in sight|
|Arminia Bielefeld v Wolfsburg: Hecking´s men in last-chance saloon|
|Real Madrid v Almeria: Rodriguez vows to fight until the end|
|Klopp ´an option´ to replace Guardiola at Bayern|
|Home form crucial for Premier League survival, says Bruce|
|Leicester City v Chelsea: Mourinho backs Pearson´s men to survive|
|Villarreal v Atletico Madrid: Marcelino´s men bidding to end winless run|
|Bundesliga title a footnote in Bayern´s grand plans|
|Robben back as Guardiola calls for focus|
|Mancini: Be patient with Shaqiri, Podolski|
|Klopp shrugs off Gundogan speculation|
|Run-in does not favour Barca - Luis Enrique|
|Mourinho takes further swipe at ´boring´ claims|
|Watford must spend smart, says Hyde|
|Allegri saddened by derby crowd trouble|
|Thompson ´mortified´ after throwing pole into team-mate´s leg|
|Hernandez not concerning himself with future|
|Stranzl to play no further part in Gladbach season|
|Rodgers keen to address lack of goals|
|Giroud cannot fire Arsenal to title - Henry|
|Do not destroy Sterling, says Campbell|
|Fournier: Lyon still dreaming|
|United performance Stones´ best - Martinez|
|Carver: Abuse from fans unacceptable|
|No shame in second place - Pellegrini|
|Humble Hazard thrilled with PFA honour|
|La Liga Preview: Real continue Barca pursuit against Almeria|
|Serie A Preview: Roma eye much-needed win|
|MLS Review: Toronto end drought, Red Bulls stay unbeaten|
|Chelsea to face Sydney in June|
|Liverpool can attract players - Rodgers|
|Bayern celebrate three-peat|
|Hernandez form forces Ancelotti´s hand|
|Hazard crowned PFA Players´ Player of the Year|
|Weidenfeller ruled out of Dortmund-Bayern semi-final|
|Weidenfeller ruled out of Dortmund-Bayern semi-final|
|Ligue 1 Review: Lens´ fate all but sealed, Lyon return top|
|La Liga Review: Hernandez rescues Real, Sevilla up to fourth|
|Paris Saint-Germain v Metz: Injuries prove a frustration for Blanc|
|Serie A Review: Juve made to wait as Parma fight another day|
|Celta Vigo 2 Real Madrid 4: Hernandez to the rescue again|
|Barcelona v Getafe: Iniesta keen to maintain momentum|
|Milan players in ´retreat´|
|United have opened the door for Liverpool - Van Gaal|
|Mourinho hits back at Arsenal fans´ ´boring´ jibes|
|Juve were own worst enemy in derby defeat – Allegri|
|Bundesliga Review: Gladbach victory ends title race|
|Udinese v Inter: Mancini braced for crucial week|
|Primeira Liga Review: O Classico tie leaves Benfica on the brink|
|Bayern Munich v Borussia Dortmund: Klopp prepares for final Klassiker|
|Russian Premier League Review: Zenit edge closer to glory, Amkar Perm off the bottom|
|Arsenal played with handbrake on - Wenger|
|Mourinho swerves Oscar discussion to hail Terry display|
|Bayern´s title confirmed as Wolfsburg stumble at Gladbach|
|Eredivise Review: Late leveller see Ajax secure Champions League berth|
|Arsenal 0 Chelsea 0: Oscar decision in the spotlight after stalemate|
|Van Gaal bemoans lack of fighting spirit|
|Van Gaal: United to assess Rooney injury|
|Torino 2 Juventus 1: First derby defeat since 1995 puts title celebrations on hold|
|Martinez hails Everton´s ´incredible mentality´ after beating United|
|Everton 3 Manchester United 0: Martinez outwits Van Gaal in comprehensive win|
|Dundee United 0 Celtic 3: Griffiths´ hat-trick edges champions closer to title|
|Alderweireld reveals he has broken shoulder bone|
|Hull City v Liverpool: Lovren expecting another test of patience|
|Leverkusen dealt Papadopoulos blow|
|Five in a row for Champions League winners Auckland|
|Vermaelen cleared to play in Barca run-in|
|Hughes buoyed by Odemwingie return|
|Allardyce hails Adrian heroics|
|Villa confident of staying up - Sherwood|
|Zorc rejects talk of Gundogan departure|
|´Happy´ Hazard rejects talk of Chelsea exit|
|A-League Review: Victory claim Premiers´ Plate|
|Pochettino hoping to strengthen|
|Pjanic critical of Roma spirit|
|Rodgers: No room for error now|
|MLS Review: Revolution win big as Dynamo, Kansas City draw|
|Garcia rues sloppy build-up play|
|Jokanovic eyes title for Watford|
|Blanc: PSG have moved on|
|Hazard worth ´£100m each leg´ - Mourinho|
|Ferguson: United boss can break my trophy record|
|Levante leap clear of La Liga drop zone|
|Primeira Liga Review: Gil Vicente claim vital win, Estoril and Rio Ave held|