Nicolas Anelka scored a double as West Brom twice came from behind to earn a thrilling 3-3 draw at West Ham on Saturday.
Joe Cole opened the scoring inside the first four minutes for the hosts, only for Anelka to return to haunt former manager Sam Allardyce - who signed the Frenchman for Bolton Wanderers back in 2006 - with a brace that put West Brom in command.
Anelka's first goals for the Midlands club proved not to be enough to secure the points as the hosts launched a second-half fightback, substitute Modibo Maiga restoring parity as Ben Foster allowed the forward's tame effort to creep into the net and Kevin Nolan pouncing for his first goal since the opening day of the campaign.
But West Brom refused to lie down and secured a share of the spoils after 69 minutes, Saido Berahino's fine individual effort ensuring West Ham remain in the relegation zone, although the visitors could not find a late winner and are now nine without a league triumph.
Jussi Jaaskelainen returned to West Ham's XI in place of Adrian, while Berahino and Anelka led the line for West Brom in six changes made by interim head coach Keith Downing.
The visitors went close early on when Chris Brunt volleyed into the side-netting from James Morrison's cross.
However, they fell behind moments later, Joe Cole slotting home with a cool finish following neat link-up play with Kevin Nolan.
James Tomkins was forced off with a groin injury, and replaced by Guy Demel, and the switch seemed to give West Brom the initiative in possession as they dominated play.
However, it was the hosts who continued to create the better opportunities, Carlton Cole heading well over from a Matt Jarvis corner before Demel shot wide from point-blank range.
Mark Noble spurned another chance for West Ham as he curled a free-kick off target, and Allardyce's men were made to pay for their profligacy just five minutes before the interval when Anelka converted from Brunt's throughball to net for his sixth different Premier League club.
And Anelka capitalised on poor defending from West Ham in first-half injury time to score his second after the hosts had failed to clear Brunt's corner.
Maiga was brought on for Carlton Cole at the break and made an instant impact, testing the reflexes of Foster before finding the net in the 65th minute with a curling shot that crept under the England goalkeeper's body.
The turnaround looked to have been completed two minutes later when Nolan bundled the ball home for a Maiga knock-down to score only his second goal of the campaign.
But there was to be yet another twist in the tale, which came courtesy of England Under-21 international Berahino, who teased the West Ham defence before firing in off the post.
West Brom finished the contest the stronger of the two sides, Berahino hit the woodwork with a free-kick, but the visitors could not find a dramatic late winner.
|4||K. Nolan||57' 67'|
|Coach: S. Allardyce|
for J. Tomkins 11'
for C. Cole 46'
for J. Cole 83'
|FIFA asks for FIGC review into alleged racist remark|
|Hull to review Maguire deal|
|Wenger prepared to gamble on Chambers|
|Atletico agree Griezmann deal|
|Irvine planning further striker addition|
|Campbell: Black professionals scared to talk about racism|
|Mata backs Herrera to star in Premier League|
|Injured Rafael returning to Manchester|
|Schmidt demands more from Leverkusen|
|Copa Libertadores Preview: Defensor Sporting banking on home record|
|Remy´s Liverpool move off, confirms Rodgers|
|Inzaghi demands nastiness from Milan|
|MLS Review: Timbers triumph in Montreal, Dallas thwart Vancouver|
|Jovetic ready to lead City line - Pellegrini|
|Lewandowski impresses Ribery, Alaba|
|Colombian Primera A Review: Three clubs remain perfect, Atletico Nacional get off the mark|
|Rodgers: ´We can score goals´ without Suarez|
|Chilean Primera Division Review: Canales brace powers Universidad Chile|
|Atletico Madrid need penalties to edge past Earthquakes|
|Liga MX Review: Monterrey, America stay perfect|
|Paraguayan Primera Division Review: Capiata set pace|
|Brazilian Serie A Review: Cruzeiro win again, Kaka scores|
|Sterling goal sees Liverpool past Olympiacos|
|Peruvian Primera Division Review: Los Caimanes notch maiden win, Inti Gas claim top spot|
|CAF Champions League Review: Zamalek held, Vita Club leave it late|
|Jovetic at the double as Manchester City thrash Milan|
|Monk thrilled by Sigurdsson contribution|
|Lovren signs for Liverpool|
|Mourinho pleased with Olimpija test|
|Vertonghen eager to remain at Spurs|
|Sigurdsson marks Swansea return with a brace|
|Lewandowski, Rode help Bayern retain Telekom Cup|
|Immobile scores and suffers injury in Dortmund win|
|Costa scores on Chelsea debut|
|CAF Confederation Cup Review: Leopards de Dolisie 1 Real Bamako 2|
|Thai Premier League Review: Buriram pull clear, Police edge away from danger|
|Falcao nears Monaco return|
|CSL Review: Harbin Yiteng produce another upset, Evergrande stretch lead|
|Britton and Emnes to miss season-opener|
|Taylor-Fletcher strike sinks Everton|
|J.League Review: Chasing pack close on Urawa Reds, Tokushima Vortis secure rare win|
|Ancelotti expects fresh Bale to be even better|
|Simeone keen on Griezmann|
|Mazzarri refuses to set Inter targets|
|Lazio director targeted by fans|
|Dyche rules out Deeney move|
|Rummenigge: Bayern will never sack Guardiola|
|BREAKING NEWS: Arsenal to bring in Ospina|
|Pochettino quiet on Schneiderlin link|
|Vidic settling into Inter life|
|Van Gaal hints at Zaha United future|
|Di Maria will report for training - Ancelotti|
|Wilshere vows to answer critics|
|Rodgers expecting titles|
|Deila demands Celtic cutting edge|
|Rodgers: We won´t rush Lallana|
|Wenger: We have to be better against top-level teams|
|FIGC presidential candidate uses racist slur|
|MLS Review: Columbus claim second straight win, Toronto falter|
|Villa battle past Dynamo in Houston|
|United more efficient, says Garcia|
|Pedestrian Tottenham edge past Chicago Fire|
|Van Gaal bemoans display|
|CS Sfaxien 1 ES Tunis 0: Troussier era opens with a win|
|Icardi stars from the spot as Inter overcome Real Madrid|
|Arsenal upstaged by Red Bulls|
|Pre-Season Friendly Review: Rooney stars for United, Bayern reach Telekom final|
|In-form Rooney inspires Manchester United win|
|CAF Confederation Cup Review: Cotonsport on verge of progress|
|Ribery helps Bayern to penalty victory on return|
|Balzaretti suffers another injury blow|
|Puel confirms Ospina departure|
|Beckham backs Rodriguez to be Real hit|
|Bojan fails to inspire Stoke|
|Long on target as Hull held by Barnsley|
|Cardiff issue Medel warning|
|Ferreyra sorry for late Shakhtar return|
|Payet rules out Swansea move|
|Gilchrist nets winner as Burnley edge Accrington|
|Cazorla optimistic for new season|
|Celtic suffer St Pauli defeat|
|QPR lose on Ferdinand debut|
|Mashaba handed Bafana Bafana role|
|Van Aanholt eager to prove himself|
|Areola completes Bastia loan switch|
|Ospina imminent, but Szczesny gets Wenger´s backing|
|Reus happy with progress|
|Alleged spot-fixers released|
|Giuly: Mathieu can be the next Abidal|
|Allardyce hoping to keep hold of Morrison|
|Monk hails quality of Swansea additions|
|Van Gaal orders United players to speak English|
|Allardyce: We must improve|
|Campbell thrilled by Palace switch|
|Bojan drawn by Stoke style|
|Palace were wasteful, says Pulis|
|Van Gaal suits me - Cleverley|
|Newcastle stay perfect in NZ|
|Van Gaal prepared to wait for Strootman|
|West Brom overcome Sacramento|
|Colorado Rapids 3 Chivas USA 0: Hosts rise to third in the West|
|Gameiro brace adds to West Ham woes|
|Villas-Boas: Rodriguez best suited to no.10 role|
|Cazorla: I´m happy at Arsenal|
|Reina respects Liverpool contract|
|Lampard could move to Melbourne on loan|
|Galliani: Balotelli ´99.9 per cent´ staying|
|Own goal helps Palace win in Philadelphia|
|Mourinho: Shaw deal would have ´killed´ Chelsea|
|Al Ahli Benghazi 0 ES Setif 2: Visitors on verge of semi-final spot|
|Julio Cesar returns to QPR|
|Rooney wants to lead United|