Juventus manager Antonio Conte is comfortable with his side's standing as favourites to win Serie A again this season.
The Turin side secured their second-consecutive title last term, and the close-season arrivals of Fernando Llorente and Carlos Tevez have reinforced belief at Juventus Stadium that a hat-trick could be on the cards.
Conte will lead his side out for their Serie A opener against Sampdoria on Saturday and is anticipating another year of great success.
"Juventus is surely the favourite team of this year's championship," he stated.
"We covered the same role also last year because we had won the Scudetto the year before. Last year we managed to prove on the pitch that we were the strongest team of the championship.
"This year we are the favourite team also because we have won the championship for two consecutive years, but I have to say that the favourite team doesn't always win.
"A team wins if they prove to be the strongest team on the pitch.
"The only thing that matters is the performance on the pitch, not the forecasts.
"I believe this year is going to be very tough because many teams will be competing for the first position of the table. Many teams have strengthened their squad spending much more money compared to Juventus."
Juventus were beaten by Sampdoria in both their Serie A fixtures last term, with the Genoese side the only team in Serie A to avoid defeat to Conte's side.
The former midfielder is anticipating another tough challenge when they meet on Saturday, but is backing his players to rise to the challenge.
"Last year we were defeated in both matches against Sampdoria, therefore I hope that we'll have the chance to win for the first time tomorrow," he added.
"We'll be playing against a great team made of young players and trained by an excellent manager, Delio Rossi, whom I consider a master.
"The match is going to be tough from the tactical point of view. We'll surely be finding difficulties, but we're working on them. Of course we want to start in the best possible way.
"We know it's going to be tough. We're facing a team that will be playing with great enthusiasm because the stadium will surely be full tomorrow. I trust my guys and their willingness to hold the first position of the table."
|Villarreal swoop for Bailly|
|CAF to consider alternatives to drawing lots|
|Ginola ´not giving up´ on FIFA presidency bid|
|Eto´o backs Sampdoria´s European dream|
|Chelsea v Manchester City: Doubts over Costa and Fabregas for title showdown|
|Sunderland v Burnley: Poyet calls for change in mentality|
|Serie A Preview: Crisis clubs meet as Parma head to Milan|
|West Brom v Tottenham: Pulis excited by McManaman arrival|
|Ginola campaign cancels crowdfunding page|
|Stoke City v QPR: Hughes hopeful of Diouf boost|
|Manchester United v Leicester City: Pearson has no time for fond memories|
|Thai consortium completes Wednesday purchase|
|Wigan exodus continues as Ramos joins Levante|
|Crystal Palace v Everton: Martinez hoping to reap Qatar training rewards|
|Liverpool v West Ham: Allardyce backs Carroll to shine on Anfield return|
|Strootman injury ´nothing serious´|
|Pearson backs Kramaric to adapt quickly|
|Hull City v Newcastle United: Carver calls for repeat KC Stadium rout|
|Rodgers not expecting immediate Sturridge impact|
|Palace land free agent Ameobi|
|Guinea progress past Mali in drawing of lots|
|Strootman requires surgery|
|Mathieu reveals details of Luis Enrique-Messi bust-up|
|New Inter signing Brozovic wants to be the next Frank Lampard|
|Bayer Leverkusen v Borussia Dortmund: Visitors aim for fresh start|
|Eibar v Atletico Madrid: Capa up for a fight|
|Whelan and Crouch sign new Stoke deals|
|Mutch joins Palace from QPR|
|Eriksen delighted by League Cup double|
|Real Madrid v Real Sociedad: Moyes´ men out for rare Real double|
|Nolan impressed by Carroll attitude|
|Wenger: Gabriel will adapt to English football|
|Destro says yes to Milan move|
|Allardyce not expecting Sakho ban|
|Ribery sidelined for three Bayern Munich matches|
|Cahill refuses to rule out retirement after Asian Cup final|
|Pogba to leave Juve by end of next season - Agent|
|Martinez not planning Eto´o replacement|
|Blatter formally submits bid to remain FIFA president|
|Puncheon predicts ´great times´ for Palace|
|Donadoni has no plans to leave Parma and criticises Cassano|
|Mangala: My first season at City could have been better|
|UAE v Iraq: Rare podium finish on offer|
|Ryan spurred on by Australia´s 2011 heartbreak|
|Montella will not sell Cuadrado cheap|
|Mali, Guinea furious with tie-breaking procedure|
|Luis Enrique defends Neymar´s behaviour|
|Gabi: Referee lacked personality|
|Chile 3 USA 2: Gonzalez´s brace extends Americans´ pain|
|Franjic cleared of serious injury|
|Our progression was deserved - Pochettino|
|Ivory Coast´s tournament starts now - Renard|
|Allegri rejects Juve criticism|
|Atletico´s Arda Turan escapes red card after throwing boot at assistant referee|
|Atletico Madrid 2 Barcelona 3 (agg 2-4): Neymar double secures semi-final spot|
|Parma 0 Juventus 1: Morata late show wins it for visitors|
|Sheffield United 2 Tottenham 2 (agg 2-3): Pochettino books Wembley final|
|Ecuador dismiss Vizuete|
|Championship Preview: Middlesbrough out to continue run, Bournemouth seek response|
|Guinea 1 Mali 1: Lots to decide Group D runners-up|
|Cameroon 0 Ivory Coast 1: Gradel strike sends Renard´s men through|
|Lots to be drawn to decide AFCON qualifiers|
|Eredivisie Preview: De Boer warning for Ajax, leaders PSV host Willem II|
|Bundesliga Preview: Leaders Bayern and Wolfsburg kick off Ruckrunde|
|Howard boost for Everton|
|Ligue 1 Preview: Jardim plays down Monaco title hopes ahead of Lyon showdown|
|Costa charged by FA for alleged Can stamp|
|O´Keefe joins Cardiff|
|Dons teenager Alli in demand|
|Gabriel seals Arsenal switch|
|Wolfsburg v Bayern Munich: Guardiola eyes ´big step´ to Bundesliga title|
|Paris Saint-Germain v Rennes: Montanier seeks another upset in French capital|
|Martinez rules out panic buys|
|Gilardino targets Fiorentina goals|
|Milan agree Bocchetti loan|
|League Two Preview: Cambridge and Luton prepare to renew rivalries|
|Ronaldo hit with two-match ban|
|West Brom complete McManaman deal|
|Sullivan hits back in Sakho row|
|Richards: Cuadrado suited to Premier League|
|Figo to challenge for FIFA presidency|
|Inzaghi out to freshen up struggling Milan|
|Wigan agree a fee for Mckay|
|Carver eyes strong finish|
|Bowen cools talk of Stoke swoop for Sandro and Traore|
|Lazio-bound Morrison lands in Rome|
|Mourinho fined £25k for ´campaign´ claims|
|Mainz bring in Castillo|
|Villa: Lambert will not be sacked|
|Monk hopeful of adding new faces|
|Sainsbury ready to replace Franjic|
|Beckenbauer hopeful of Guardiola stay|
|Mourinho hits back at Costa critics|
|Rodriguez grateful for ´fundamental´ Ronaldo support|
|La Liga Preview: Real want revenge against Socieded|
|No Dallas move for Essien|
|Bale rubbishes United link, Ronaldo rift|
|Sahin in ´good shape´ for Bundesliga resumption|
|Rodgers slams Costa´s stamp collection|
|Under-fire Inzaghi urges patience|
|Rodgers: Courtois saved Chelsea|