UEFA today announced the award of a major package of UEFA Champions League media rights for 2009-2012 in the United Kingdom to BSkyB.
As anticipated in a particularly competitive market, offers for the various packages of rights available were received from several of the UK's major broadcasters. After the first round of bidding, BSkyB emerged as the clear winner for a number of rights packages including exclusive coverage of all live matches and highlights on a Tuesday and all games on a Wednesday with the exception of the first-choice fixture.
BSkyB's package also includes simultaneous coverage of the UEFA Champions League final and UEFA Super Cup, comprehensive highlights, delayed match coverage and magazine programmes.